marketing Why is Visual Content so Important? Content marketing is now one of the most important strategies for any marketer, but how many marketers include visual in their content strategy, and can the ROI of visual content really be measured?
Visual brand insights LogoGrab Launches Brand Insights for Video Recently Instagram launched their one-minute video capability, announcing to their fans, “We want to bring you fun, flexible, creative ways to create and watch video on Instagram” and ” in the last six months,
Augmented reality Pokémon Go - The Global Explosion of A.R. After many tried and failed attempts at globalizing Augmented Reality (A.R.), it’s safe to say that Pokémon Go may have been the craze that was needed to kick off the predicted
Adidas Is Adidas the Most Shareable Football Brand on Social Media? With a summer packed with sporting events and festivals, brands like Adidas are eager to spend their marketing budget on sponsorships that not only reflect their brand and company ethos, but also engage
Brand experience Is Guinness Ready for the Visual Age? Guinness has come a long way since its birth in 1725 in Celbridge, Co Kildare. Now one of the world’s most widely recognised brands, and available in over 150 countries, Guinness is
Brands Star Waters: Volvic Awakens On December 1st Volvic launched their limited-edition water bottle in collaboration with Star Wars. The bottle came in five designs, including characters Chewbacca, Darth Vader and Boba Fett. The campaign’s aim was
social media monitoring Three Ways to Throw Away your Money on Social Media Monitoring As brands are starting to realize that their social activities tie to the larger business impact, there is an ever-growing focus on social media spend. Brands want to connect and engage with their
logos Images are the New Conversation. Are you Visual Listening? Brands are starting to realize that they must look at different methods to follow trends on social media in order to avoid being left in the dark. They realize the conversation is no
Augmented reality How LogoGrab Powered Augmented Reality for Heineken and James Bond On September 22nd LogoGrab exclusively launched the world’s first ever global Augmented Reality campaign for one of the world’s largest beer brands. Powered exclusively by LogoGrab, Heineken launched the digital campaign
mobile Is there a Blip in Your Brand Experience? The Brand experience: Make no mistake: the Digital Age of marketing has arrived. Companies and brands are finally beginning to realize the importance of creating an end-to-end brand experience for their consumers. Switched-on