Sponsorship in the Digital Age: The Rise of Esports
What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. Spectators can observe these »
How to Measure the ROI Generated from Sports Sponsorships
Brand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship agencies, as well as for brands, teams, clubs, and »
The Billion Dollar Fight: What does it mean for sponsorship ROI?
Image Source: Dave Fogarty The number of images being shared daily on social media has grown from 300 million images a day in 2012, to over »
The Benefits of Sports Sponsorships in the Digital Age of Visual Data
According to Crimson Hexagon, it is estimated that the global sponsorship spending for 2016 exceeded $60 billion, and in North America, 70% of that sponsorship money »