ecommerce How Image Recognition can Improve E-commerce Artificial Intelligence and e-commerce In recent years, the use of Artificial Intelligence (A.I.) appears to be making its way into almost every industry and e-commerce is no exception. While there are many
social media monitoring What Will We Use Image Recognition for in the Future? First of all, what is image recognition? While the definition might seem self-explanatory, it’s helpful to think of image recognition in a specific way, particularly in the context of A.I. (Artificial
social media monitoring A.I. in the Visual Age: Choosing the Right Logo Recognition Tool A.I. in the Visual Age 3.2 billion images are uploaded to social media everyday. That’s astronomical in comparison to just a few years ago. In fact, in 2014, the number
marketing What Happened to Vine? Today, visuals are ruling social media. They include images, videos, GIFs, and any other visual format you can think of. It’s clear that text isn’t as relevant online as it used
social media monitoring How to Commercialize Visual Listening for Social Media Monitoring First of all, what is Visual Listening? In order to understand it, we first need to know what Social Listening is. Social Listening involves monitoring online conversations about brands so that they can
The State of Sports Sponsorship in 2018: World Cup and Wimbledon Summer of 2018 so far appears to have brought with it many Sports Sponsorship opportunities, particularly in the world of soccer and tennis. But was everything as it seemed? It’s no secret
social media monitoring How to Detect Sarcasm on Social Media Sarcasm has always been prevalent on social media. What isn’t so prevalent, however, is the ability for Social Media Monitoring companies to measure it. This is particularly important for brands to be
ecommerce Counterfeit Cosmetics in E-commerce: The Importance of Brand Protection Counterfeiting in e-commerce today The number of counterfeit products being sold on e-commerce sites is on the rise and as a result, counterfeiting is becoming an industry in and of itself. Counterfeit merchandise,
IGTV: Social Media and Long-Form Video A brand new feature from one of the fastest growing social media platforms has just been announced. Instagram has now introduced long-form video capabilities in the form of the brand new “IGTV”. According
sponsorship Sponsorship in the Digital Age: The Rise of Esports What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. Spectators can observe these tournaments via online livestreams or by physically
marketing Visual Listening: Uncovering Hidden Demographics First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but instead of analyzing text-based mentions, it analyzes visual mentions, i.e.
ecommerce How to Detect Fake Reviews on E-commerce Sites Are humans biased? How well do humans spot fake reviews on e-commerce platforms? Not well at all according to a recent study conducted by Cornell University. The study found that humans suffer from
marketing 4 ½ Ways to Leverage Ephemeral Content for B2B Marketing What is ephemeral content? In simple terms, ephemeral content involves any form of online content, be that an image or video, that disappears within a certain time frame, which would usually be 24
counterfeit detection 4 E-commerce Trends for 2018 As 2018 is well underway, new trends are beginning to emerge within the world of e-commerce. E-commerce continues to grow 23% year-over-year. But that’s not all. According to BigCommerce, in 2018 51%
counterfeit How to Avoid E-commerce Sales of Counterfeit Items Part Two Part Two Welcome to Part Two of this Visual Counterfeit Detection blog series! In our previous post, we discussed the role of the accounts team in bringing to life LogoGrab’s visual recognition
sports sponsorship How to Measure the ROI Generated from Sports Sponsorships Brand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship agencies, as well as for brands, teams, clubs, and individual athletes to implement. Building a brand’
sports sponsorship Infographic: The Growing Impact of Social Media on Sports Karthik Reddy, a Community Manager at bettingsites.me.uk, is the author of India’s Number 1 travel blog. Having an MBA in Computer Science, he once decided to get away from the
counterfeit Black Friday: How to Avoid E-commerce Sales of Counterfeit Items Part One The counterfeiting epidemic The e-commerce industry has become the target of exponential counterfeit sales on various online marketplaces in recent years. While counterfeits have always existed on e-commerce sites, the problem
Tips for Designing Your Business Logo The Logo Creative™ is a UK based brand identity design studio working with clients internationally. They also have a community of passionate logo & brand identity designers on Twitter where they share daily
Misspelled Hashtags: what do they mean for brands? It can often feel as though there is no escape from the countless spelling errors that appear on social media, and many of us accept it as the norm. But spelling and grammar
sponsorship The Billion Dollar Fight: What does it mean for sponsorship ROI? Image Source: Dave Fogarty The number of images being shared daily on social media has grown from 300 million images a day in 2012, to over 3 billion images a day in 2016.
object detection Still Paying for Object and Scene Detection? Here’s Why you Shouldn’t Google have just announced that they have open sourced their object and scene detection API. This is a game changer as it will supply the masses with the best quality solution on the
design The Importance of Hiring the Right Designer for Your Company In this blog-post, we will be exploring the impact of design on LogoGrab and the importance of hiring a designer for any company. Let's delve into the world of design and take a
image recognition Is the QR Code a Thing of the Past? QR codes have been around since their invention in 1994 by Denso Wave. Many brands have used them to engage their customers via smartphones and other mobile devices. But with the introduction of
counterfeit detection Counterfeit Detection: The Best Solution to Combat E-commerce Fraud Why is Counterfeit Detection a must? Counterfeit sales account for 5-7% of world merchandise trade today. Because counterfeiters can easily and cheaply set up e-commerce storefronts, their criminal activities will likely cost legitimate
