sports sponsorship Sports Sponsorship Trends for 2019 Our Sports Sponsorship predictions The world of Sports Sponsorship has seen much growth in the last couple of years. So what trends should we expect to see in 2019? Esports sponsorship has been
counterfeit detection Counterfeits at Christmas: Are your brands protected? Counterfeits at Christmas It’s that time of the year again! This Christmas season, heaps of counterfeits are just waiting to be purchased from e-commerce stores as consumers are frantically ordering their gifts,
social media monitoring Why Social Media Monitoring Companies Should Care about Online Videos The importance of video It comes as no surprise that online video content is becoming more and more popular among social media users. From YouTube to Facebook videos, to Twitter and Instagram videos,
Logo Detection Why GIFs Might Be More Important Than You Think Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity among social media users in recent years. VaynerMedia’s SVP of
Logo Detection How can Image Recognition Help Those with Impaired Vision? Around 1.3 billion people live with some form of vision impairment. As we are now living in the Visual Age, images and videos are becoming more and more prevalent in our daily
Logo Detection The Evolution of A.I. and Image Recognition A short introduction We all know that A.I. has come a long way, particularly in recent years. The evolution of A.I. can be seen in the amount of development in the
sports sponsorship The Importance of Logos in Sports Sponsorship The science behind logos: A brand is a company’s most valuable asset. A logo is the visual representation of a brand. And when a brand sponsors a sporting event, it’s important
Logo Detection Logos in Space: The Future of Advertising? The journey of ads Advertising has changed a lot since the days of T.V. commercials, newspaper ads, and billboards. Even online banner ads are becoming a thing of the past. Although these
ecommerce How Image Recognition can Improve E-commerce Artificial Intelligence and e-commerce In recent years, the use of Artificial Intelligence (A.I.) appears to be making its way into almost every industry and e-commerce is no exception. While there are many
social media monitoring What Will We Use Image Recognition for in the Future? First of all, what is image recognition? While the definition might seem self-explanatory, it’s helpful to think of image recognition in a specific way, particularly in the context of A.I. (Artificial
social media monitoring A.I. in the Visual Age: Choosing the Right Logo Recognition Tool A.I. in the Visual Age 3.2 billion images are uploaded to social media everyday. That’s astronomical in comparison to just a few years ago. In fact, in 2014, the number
marketing What Happened to Vine? What Happened to Vine? Today, visuals are ruling social media. They include images, videos, GIFs, and any other visual format you can think of. It’s clear that text isn’t as relevant
social media monitoring How to Commercialize Visual Listening for Social Media Monitoring How to Commercialize Visual Listening for Social Media Monitoring First of all, what is Visual Listening? In order to understand it, we first need to know what Social Listening is. Social Listening involves
The State of Sports Sponsorship in 2018: World Cup and Wimbledon The State of Sports Sponsorship in 2018: World Cup and Wimbledon Summer of 2018 so far appears to have brought with it many Sports Sponsorship opportunities, particularly in the world of soccer and
social media monitoring How to Detect Sarcasm on Social Media How to Detect Sarcasm on Social Media Sarcasm has always been prevalent on social media. What isn’t so prevalent, however, is the ability for Social Media Monitoring companies to measure it. This
ecommerce Counterfeit Cosmetics in E-commerce: The Importance of Brand Protection Counterfeiting in e-commerce today The number of counterfeit products being sold on e-commerce sites is on the rise and as a result, counterfeiting is becoming an industry in and of itself. Counterfeit merchandise,
IGTV: Social Media and Long-Form Video A brand new feature from one of the fastest growing social media platforms has just been announced. Instagram has now introduced long-form video capabilities in the form of the brand new “IGTV”. According
sponsorship Sponsorship in the Digital Age: The Rise of Esports What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. Spectators can observe these tournaments via online livestreams or by physically
marketing Visual Listening: Uncovering Hidden Demographics Header image source: icons8 First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but instead of analyzing text-based mentions, it analyzes
ecommerce How to Detect Fake Reviews on E-commerce Sites Are humans biased? How well do humans spot fake reviews on e-commerce platforms? Not well at all according to a recent study conducted by Cornell University. The study found that humans suffer from
marketing 4 ½ Ways to Leverage Ephemeral Content for B2B Marketing What is ephemeral content? In simple terms, ephemeral content involves any form of online content, be that an image or video, that disappears within a certain time frame, which would usually be 24
counterfeit detection 4 E-commerce Trends for 2018 4 E-commerce Trends for 2018 As 2018 is well underway, new trends are beginning to emerge within the world of e-commerce. E-commerce continues to grow 23% year-over-year. But that’s not all. According
counterfeit How to Avoid E-commerce Sales of Counterfeit Items Part Two Part Two Welcome to Part Two of this Visual Counterfeit Detection blog series! In our previous post, we discussed the role of the accounts team in bringing to life LogoGrab’s visual recognition
sports sponsorship How to Measure the ROI Generated from Sports Sponsorships Brand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship agencies, as well as for brands, teams, clubs, and individual athletes to implement. Building a brand’
sports sponsorship Infographic: The Growing Impact of Social Media on Sports The Growing Impact of Social Media on Sports Karthik Reddy, a Community Manager at bettingsites.me.uk, is the author of India’s Number 1 travel blog. Having an MBA in Computer Science,
