image recognition Engaging Millennials Through Image Recognition and Augmented Reality Inés is the Content Marketer for Catchoom Technologies based in Barcelona. Also a hip-hop dancer, aspiring DJ and a vegetarian, she believes technology paired with creativity can bring amazing things. Millennials are the
mobile engagement The Future of Mobile Marketing The Future of Mobile Marketing Mobile marketing and mobile advertising are becoming more of a necessity for brands as consumers are relying on their smartphones now more than ever. In recent times, an
mobile engagement What Brands Can Learn from the Way Consumers Purchase in the Digital Age As consumer purchasing is increasingly shifting to the online space, today’s customers are 60% through their buying journeys by the time they reach their final purchasing decisions. This means that their purchase
mobile Were Books as Awkward as Smartphones? The first smartphone was introduced into the market by software giants IBM in 1992. Since then the smartphone has become an essential device for many people worldwide, with nearly two thirds of all
Augmented reality Pokémon Go - The Global Explosion of A.R. After many tried and failed attempts at globalizing Augmented Reality (A.R.), it’s safe to say that Pokémon Go may have been the craze that was needed to kick off the predicted
Brands Star Waters: Volvic Awakens On December 1st Volvic launched their limited-edition water bottle in collaboration with Star Wars. The bottle came in five designs, including characters Chewbacca, Darth Vader and Boba Fett. The campaign’s aim was
Augmented reality How LogoGrab Powered Augmented Reality for Heineken and James Bond On September 22nd LogoGrab exclusively launched the world’s first ever global Augmented Reality campaign for one of the world’s largest beer brands. Powered exclusively by LogoGrab, Heineken launched the digital campaign
mobile Is there a Blip in Your Brand Experience? The Brand experience: Make no mistake: the Digital Age of marketing has arrived. Companies and brands are finally beginning to realize the importance of creating an end-to-end brand experience for their consumers. Switched-on