Is the QR Code a Thing of the Past?
QR codes have been around since their invention in 1994 by Denso Wave. Many brands have used them to engage their customers via smartphones and other »
Engaging Millennials Through Image Recognition and Augmented Reality
Inés is the Content Marketer for Catchoom Technologies based in Barcelona. Also a hip-hop dancer, aspiring DJ and a vegetarian, she believes technology paired with creativity »
The Future of Mobile Marketing
Mobile marketing and mobile advertising are becoming more of a necessity for brands as consumers are relying on their smartphones now more than ever. In recent »
What Brands Can Learn from the Way Consumers Purchase in the Digital Age
As consumer purchasing is increasingly shifting to the online space, today’s customers are 60% through their buying journeys by the time they reach their final »
Were Books as Awkward as Smartphones?
The first smartphone was introduced into the market by software giants IBM in 1992. Since then the smartphone has become an essential device for many people »
Pokémon Go - The Global Explosion of A.R.
After many tried and failed attempts at globalizing Augmented Reality (A.R.), it’s safe to say that Pokémon Go may have been the craze that »
Star Waters: Volvic Awakens
On December 1st Volvic launched their limited-edition water bottle in collaboration with Star Wars. The bottle came in five designs, including characters Chewbacca, Darth Vader and »
How LogoGrab Powered Augmented Reality for Heineken and James Bond
On September 22nd LogoGrab exclusively launched the world’s first ever global Augmented Reality campaign for one of the world’s largest beer brands. Powered exclusively »
Is there a Blip in Your Brand Experience?
The Brand experience: Make no mistake: the Digital Age of marketing has arrived. Companies and brands are finally beginning to realize the importance of creating an »